Lo que funciona para las marcas de moda: distribución, devoluciones, social commerce y las imágenes que impulsan una colección.
Toda marca de consumo gestiona ahora una pequeña empresa de medios, lo quiera o no. Aquí tienes cómo funciona de verdad el pipeline de catálogo a campaña, cuánto cuesta y dónde se rompe. En el cuarto trimestre de 2024, en torno al 70 % de las imágenes de campaña editorial de Zalando fueron generadas por…
How to seamlessly merge offline and online sales for a unified customer experience, maximizing reach, boosting engagement, and driving growth across all sales channels
Unlock the future of eCommerce strategy with AI assistants and conversational marketing, featuring advanced chatbots for fashion and beauty. Enhance your brand strategy with seamless bot integration and cutting-edge AI platforms to drive personalized customer experiences and boost sales.
Fashion brands are spending tens of thousands on branding that looks great but doesn’t convert. This article exposes how agencies sell overpriced visuals without strategy, why expensive aesthetics don’t guarantee sales, and what fashion brands should actually invest in to build a profitable busi
Guerrilla marketing — an unconventional approach to disrupt, surprise, and create lasting impressions. It’s bold, unexpected, and often budget-friendly, making it a powerful tool for brands like yours that want to stand out in an ever-crowded market.
Explore how brands like Rhode, Jacquemus, and Moschino are leveraging the power of food to capture consumer attention and build stronger brand connections. Discover how using sensory experiences, emotional storytelling, and creative collaborations help brands to differentiate themselves in the crowd
Struggling to decide between Instagram and Pinterest for your eCommerce brand? This article dives into the strengths of each platform to help you reach new customers and drive sales. Discover which platform aligns best with your target audience, content strategy, and overall marketing goals.
Para una marca de moda, la foto de producto no es una ilustración de la venta. Es la venta. Quien compra no puede sentir el peso de la lana, probarse la chaqueta sobre el hombro ni comprobar cómo cae un bajo al caminar. Todo lo que llegará a saber de una prenda antes de pagar…