More jewelry brands are bypassing traditional retail models and embracing the
direct-to-consumer (DTC) approach. Selling exclusively through owned websites and branded eCommerce platforms allows brands to build stronger customer relationships, control pricing, and maximize profit margins.
Key Insights:- The DTC jewelry market is experiencing significant growth, with brands like Mejuri and Vrai thriving by cutting out middlemen.
- DTC brands enjoy higher customer retention rates and greater brand loyalty due to direct engagement with buyers.
How to Implement:✔️ Invest in a high-quality eCommerce platform that provides seamless shopping experiences.
✔️ Build a community through loyalty programs, exclusive drops, and early-access sales.
✔️ Create engaging email and SMS campaigns to maintain customer relationships and drive repeat purchases.