Analysis and Forecasting- Analyze customer behavior across all touchpoints (website browsing, app usage, in-store purchases).
- Predict preferences and offer real-time product recommendations.
- Segment your audience and personalize website content, social media and other paid ads, and email marketing based on customer location, interests, browsing behavior, and the stage of awareness.
Omnichannel Personalization- Combine customer data from multiple channels with other data sources (loyalty programs, product reviews, social media activities).
- Create a comprehensive view of consumer preferences to make strategic decisions and deliver customized messaging.
- Integrate your point-of-sale system with your e-commerce platform for a holistic view of customer purchase history.
Social CommerceSocial media e-commerce is on the rise, with sales projected to double by 2027 (Statista). Consider features like Instagram and TikTok shops to simplify social selling. It works like this:
You're on your phone, scrolling, and you spot a post from your favorite influencer. They're wearing a cool t-shirt from a new brand. You like it, tap the photo, check the price, and in a few clicks, you're researching this t-shirt product page on Instagram. Seconds later, you go to a website and click to buy and pay using facial recognition. Easy, right? You just made a quick purchase driven by social media.
And now imaging you're browsing a website, eyeing a pair of really cool jeans. Your main hesitation? Wondering how they'll actually fit in real life. Then, you spot a UGC block on the product page with posts from customers on social media, showing how they wear the jeans. You see someone with a similar body type to yours rocking those jeans, and that seals the deal for you. You decide to make the purchase.
Pretty cool, right? This is how social media is playing an increasingly significant role in omnichannel marketing strategies.
Click-and-Collect/Reserve in StoreAttract customers who prefer to save time or view high-value items in-store before purchase. By the way, how do you think, is this profitable? Well, retailers even discounts to promote the use of BOPIS (Buy Online, Pick Up In Store) and click-and-reserve services.
You're browsing online and come across a high-value item you're interested in. Instead of selecting delivery options, you opt for BOPIS. You head to the store, check out the item in person, and confirm it's exactly what you want. Plus, you get a discount for choosing this convenient option.
So, is it profitable for brands? Absolutely. Even if the product doesn't suit the customer, they can offer an alternative right away. And even if the customer is happy with their online order, there's a great chance of upselling.
ConsistencyCustomers expect consistent interactions across sales channels. So:
- Ensure promotional offers, discounts, and inventory are consistent across online and in-store platforms. A 10% loyalty club discount that applies to both online and offline purchases would be a great perk
- Collect and update first-party data regularly to meet these high expectations.
Inventory Visibility- Providing real-time inventory insights on your website is crucial.
- Google's global research revealed that 46% of shoppers confirm inventory availability online before visiting stores.
Appointment Shopping Model- Offer an online reservation system for in-store shopping appointments.
- Customers can book appointments through designated apps like Booksy or social media channels, or even on your website. This streamlined approach allows customers to shop in-store at their selected time, optimizing their shopping experience.